Posta is for creators, solo founders and small marketing teams who post regularly across multiple platforms and are tired of manually resizing, re-exporting and re-uploading content.

Will you support direct publishing?

Yes. The beta focuses on creating perfect, platform-ready assets. Direct publishing and scheduling to selected platforms will roll out step by step.

How is this different from existing tools?

Posta goes deeper on media intelligence – face detection, safe crops and smart compression – instead of just duplicating your post across platforms.

Can I influence the roadmap?

Yes. Early users help shape integrations, workflow and pricing. Tell us how you work and what your current stack looks like when you request access.

Can I post to social media from the terminal or IDE?

Yes. Posta has a Claude Code skill that lets you create, schedule and publish social media posts directly from your terminal or IDE using natural language commands.

Schedule Instagram posts, Reels and Stories

Posta auto-formats your content for every Instagram placement, from square feed posts to 9:16 Reels and Stories, with face-aware cropping built in.

Instagram formats, handled automatically

Instagram supports multiple content formats and each one has different dimension requirements. Feed posts work best at 1080x1080 or 1080x1350, Reels and Stories need 1080x1920, and carousel images have their own constraints. Manually exporting and cropping for every format wastes hours every week.

Posta solves this by analyzing your source image or video, detecting faces and important subjects, then generating correctly cropped variants for every Instagram format. The result is professional-looking content that fits Instagram natively, without you touching an editor.

Feed1080 x 1080

Portrait1080 x 1350

Reels1080 x 1920

Stories1080 x 1920

Face-aware cropping keeps your subjects in frame

Standard cropping tools cut from the center, which often means faces are partially cropped out when converting between aspect ratios. Posta uses face detection to identify people in your content and keeps them centered regardless of the target format. Your portrait shots stay portrait-friendly, even in a square crop.

Schedule and forget

Plan your Instagram content calendar days or weeks in advance. Set the exact date and time for each post, preview how it will look on Instagram, and let Posta handle the publishing. Timezone-safe scheduling means your posts go live when your audience is active, no matter where you are.

Instagram scheduling FAQ

Can I schedule Instagram Reels with Posta?

Yes. Posta schedules Reels at 1080×1920 and auto-formats your source media to fit. Pick a date and time, preview the post, and Posta publishes it via the Instagram Graph API.

Does Posta support Instagram Stories?

Yes. Stories use the same 1080×1920 dimensions as Reels and are scheduled the same way. Posta keeps the safe zone in mind when generating crops so faces and text stay visible inside the story UI.

How does Posta auto-crop images for Instagram?

Posta detects faces and important subjects in your source media, then generates correctly cropped variants for each Instagram format (1:1 feed, 4:5 portrait, 9:16 Reels and Stories). Faces stay centered even when the target aspect ratio is very different from the source.

Can I schedule carousel posts to Instagram?

Yes. Drop multiple images and Posta queues them as a carousel. Each slide is auto-formatted to the same aspect ratio so the carousel scrolls cleanly.

Does Posta require an Instagram Business or Creator account?

Yes — Instagram's scheduling API only works for Business and Creator accounts. Posta connects via your linked Facebook Page during account setup.

How far in advance can I schedule Instagram posts?

Months in advance. Posta stores the scheduled date in your account and a background worker picks it up at the right moment, regardless of how far out it was scheduled.

Is Posta a cheaper alternative to Later for Instagram?

Posta's tiers start at a lower entry price than Later's comparable plans, and the same subscription also covers TikTok, LinkedIn, YouTube, Pinterest, Facebook, X, Bluesky and Threads — not just Instagram.

Explore more

Posta Home →Social Media Scheduler →TikTok Scheduler →Bluesky Scheduler →Threads Scheduler →Buffer Alternative →Hootsuite Alternative →Compare Schedulers →API & Webhooks →Auto Post Social Media →Social Media Tools →CLI Social Media Posting →

Simplify your Instagram workflow

Auto-crop, auto-format, and schedule your Instagram content in one place.

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